Content Strategy: The Content Strategy team analyzes all paid, owned, and earned brand touchpoints and defines the appropriate approach to content in each channel. Work includes content definition, strategies for publishing, curation and content creation, metadata schemas and content taxonomies, governance rules and documentation, process consulting, and training.

Editorial Services: KK's Editorial Services team consists of writers and producers who create custom content for a brand's publishing efforts. Thought leadership, blog posts, news articles, white papers, content sponsorships, status updates on social media, graphics and animations, and videos are common deliverables. Content can be ghost-written on behalf of specific client experts, and KK Trade leverages a network of subject matter expert journalists to create content for virtually any subject area. The team also partners with media outlets and influencers to create content for their owned channels.